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Factors that influence on B2B IT website's effectiveness

Factors that influence on B2B IT website's effectiveness

Paperback

General Reference

ISBN10: 3668375828
ISBN13: 9783668375826
Publisher: Bod Third Party Titles
Published: Jan 10 2017
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2016 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, course: Digital marketing, language: English, abstract: To provide a holistic picture of B2B e-commerce and factors that influence on website's effectiveness, this paper is organized as follows. First, types of e-commerce models and the role of website in B2B are addressed. This is followed by a discussion of factors that result in B2B website's effectiveness.

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