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Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation

Paperback

Series: India Studies in Business and Economics

Business GeneralEconomicsMedical Reference

ISBN10: 331936796X
ISBN13: 9783319367965
Publisher: Springer Nature
Published: Oct 9 2016
Pages: 168
Weight: 0.60
Height: 0.40 Width: 6.14 Depth: 9.21
Language: English
Introduction.- Bottom of the Pyramid Concept: Taking Stock.- Disruptive Innovations Theory.- Methodology and Research Process.- Study 1: BOP as a Source for Disruptive Innovations.- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations.- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations.- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets.- Discussion of Findings and Conclusion.- Appendix.

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