Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
From Awareness to Commitment in Public Health Campaigns: The Awareness Myth

From Awareness to Commitment in Public Health Campaigns: The Awareness Myth

Thompson-Hayes, Marceline
Hill, Myleea D.

Paperback

Medical ReferenceGeneral ReferenceGeneral Sociology

ISBN10: 1498533310
ISBN13: 9781498533317
Publisher: Lexington Books
Published: Feb 7 2020
Pages: 152
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

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