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Préoccupations en matière de sécurité et confiance dans l'adoption du commerce mobile
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ISBN10: 6209804802
ISBN13: 9786209804809
Publisher: Editions Notre Savoir
Published: May 1 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209804809
Publisher: Editions Notre Savoir
Published: May 1 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: French
Ce travail revêt une importance tant théorique que pratique, puisqu'il permet de générer de nouvelles connaissances liées à l'adoption du commerce mobile en termes de préoccupations de sécurité et de confiance, ce qui sera utile non seulement aux futurs chercheurs, mais aussi aux entreprises du commerce électronique. Une étude a été menée afin de déterminer si la confiance, le risque perçu, l'utilité perçue et la facilité d'utilisation perçue avaient une incidence négative ou positive sur les composantes du modèle proposé. La perception du risque en matière de confidentialité, de paiements mobiles, de législation sur le commerce mobile et de qualité des produits livrés a un effet négatif sur l'intention d'utiliser le commerce mobile. De plus, les éléments de confiance tels qu'une bonne réputation, des promesses attrayantes, une bonne sécurité de cryptage et la transparence réduisent la perception du risque et augmentent l'intention d'utiliser le commerce mobile. Par ailleurs, la disponibilité de politiques faciles à comprendre et à trouver a un effet positif sur l'intention d'utiliser le commerce mobile. Enfin, lorsque les clients se sentent à l'abri des risques et ont un niveau de confiance élevé dans l'intention d'utiliser le commerce mobile, ils l'adoptent effectivement.
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