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Preocupações com a segurança e a confiança na adoção do comércio móvel
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ISBN10: 6209878520
ISBN13: 9786209878527
Publisher: Edicoes Nosso Conhecimento
Published: Apr 30 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209878527
Publisher: Edicoes Nosso Conhecimento
Published: Apr 30 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: Portuguese
Este trabalho reveste-se de importância teórica e prática, nomeadamente na geração de novos conhecimentos relacionados com a adoção do comércio móvel em termos de questões de segurança e confiança, o que ajudará não só futuros investigadores, mas também as empresas de comércio eletrónico. Foi realizado um teste para determinar se a confiança, o risco percebido, a utilidade percebida e a facilidade de utilização percebida afetam de forma negativa ou positiva os conceitos do modelo proposto. A perceção de risco em termos de privacidade, pagamentos móveis, legislação do comércio móvel e qualidade dos produtos entregues tem um efeito negativo na intenção de utilizar o comércio móvel. Além disso, elementos de confiança, tais como boa reputação, promessas aliciantes, boa segurança de encriptação e transparência, reduzem a perceção de risco e aumentam a intenção de utilizar o comércio móvel. Além disso, a disponibilidade de polÃticas fáceis de compreender e de encontrar tem um efeito positivo na intenção de utilizar o comércio móvel. Por último, quando os clientes se sentem livres de riscos e têm um elevado nÃvel de confiança na intenção de utilizar o comércio móvel, acabam por adotá-lo.
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