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Kwestie bezpieczeństwa i zaufanie w kontekście upowszechniania handlu mobilnego
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ISBN10: 6209854168
ISBN13: 9786209854163
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 30 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209854163
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 30 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Polish
Praca ta ma znaczenie zarówno teoretyczne, jak i praktyczne, a mianowicie przyczynia się do poszerzenia wiedzy na temat wdrażania handlu mobilnego w kontekście kwestii bezpieczeństwa i zaufania, co będzie pomocne nie tylko dla przyszlych badaczy, ale także dla przedsiębiorstw dzialających w sektorze e-biznesu. Przeprowadzono badanie mające na celu ustalenie, czy zaufanie, postrzegane ryzyko, postrzegana użytecznośc oraz postrzegana latwośc użytkowania mają negatywny czy pozytywny wplyw na elementy skladowe proponowanego modelu. Postrzeganie ryzyka w kontekście prywatności, platności mobilnych, przepisów dotyczących handlu mobilnego oraz jakości dostarczanych produktów ma negatywny wplyw na chęc korzystania z handlu mobilnego. Ponadto elementy zaufania, takie jak dobra reputacja, atrakcyjne obietnice, dobre zabezpieczenia szyfrujące oraz przejrzystośc, zmniejszają postrzeganie ryzyka i zwiększają chęc korzystania z handlu mobilnego. Co więcej, dostępnośc latwych do zrozumienia i znalezienia zasad ma pozytywny wplyw na chęc korzystania z handlu mobilnego. Wreszcie, gdy klienci czują się wolni od ryzyka i mają wysoki poziom zaufania w odniesieniu do zamiaru korzystania z handlu mobilnego, faktycznie z niego korzystają.
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