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La mise en récit du vin et de l'oenotourisme en Toscane: Constructions discursives et représentations identitaires
Hardcover
Series: Sprache - Kultur - Gesellschaft, Book 30
ISBN13: 9783631943731
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Oct 8 2026
Pages: 298
Weight: 1.12
Height: 0.69 Width: 5.83 Depth: 8.27
Language: French
A Sirio, iXe, Mafefa, Severus, Svevo, ... des noms de vins du territoire de Pise, en Toscane, que racontent-ils ? Comment les producteurs les mettent-ils en récit et pourquoi ? À quelle expérience invitent-ils le visiteur ? Quel est ce sense of place qui l'investit lors d'une visite-dégustation et comment se construit-il ?
Face à la mondialisation, les produits du terroir et le local font l'objet d'un intérêt renouvelé. Dans cette dynamique, le vin et l'oenotourisme cristallisent des enjeux socio-économiques, mais également patrimoniaux et identitaires. Inscrite dans une démarche de sociolinguistique ethnographique, cette recherche, qui s'appuie sur une enquête de terrain menée en Toscane, étudie la mise en récit du vin ainsi que les interactions langagières propres aux pratiques oenotouristiques. L'objectif de cet ouvrage est de mettre à jour et d'analyser les représentations, les idéologies et les imaginaires en circulation autour de Pise, un territoire en quête d'identité.
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