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Communication stratégique en matière de gouvernance
Paperback
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ISBN10: 6203341541
ISBN13: 9786203341546
Publisher: Editions Notre Savoir
Published: Jan 10 2025
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786203341546
Publisher: Editions Notre Savoir
Published: Jan 10 2025
Pages: 132
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: French
La communication stratégique dans la gouvernance souligne le rôle central de la communication dans la promotion de la transparence, de la confiance et de la participation à la gouvernance. Il explore la manière dont la communication stratégique comble le fossé entre les gouvernements et les citoyens, en façonnant les politiques publiques et les perceptions. L'ouvrage est structuré en trois parties: La première partie examine les fondements théoriques de la communication stratégique, en soulignant son importance dans la définition de l'agenda, la gestion des crises et l'engagement du public. La deuxième partie examine les outils et les plateformes de communication, des médias traditionnels aux technologies numériques, en utilisant des études de cas pour présenter des applications réussies dans la promotion des politiques et l'interaction avec les citoyens. La dernière partie aborde des défis tels que la désinformation et les contraintes de ressources, en proposant des solutions telles que l'intégration de technologies émergentes comme l'IA et l'analyse des médias sociaux.Cet ouvrage met l'accent sur des pratiques de communication éthiques, inclusives et équitables, offrant des perspectives précieuses aux décideurs politiques, aux praticiens des relations publiques et aux universitaires. Avec des exemples pratiques et des stratégies tournées vers l'avenir, il donne aux lecteurs les moyens de mettre la communication au service d'une gouvernance efficace et réactive.
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