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Cas modernes de développement et de communication stratégique
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ISBN10: 6208066654
ISBN13: 9786208066659
Publisher: Editions Notre Savoir
Published: Sep 9 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208066659
Publisher: Editions Notre Savoir
Published: Sep 9 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: French
Modern Cases in Development and Strategic Communication est un ouvrage complet qui explore les questions, les défis et les stratégies contemporains dans les domaines du développement et de la communication stratégique. L'ouvrage propose une collection d'études de cas réels, illustrant la manière dont la communication est utilisée comme outil de développement dans divers secteurs tels que la santé, l'éducation, la gouvernance et le changement social. Il se penche également sur les pratiques de communication stratégique dans le monde de l'entreprise, en mettant en lumière la manière dont les organisations gèrent leurs relations publiques, leur image de marque et l'engagement des parties prenantes. En analysant ces cas, le livre donne un aperçu de l'évolution du rôle des professionnels de la communication dans la conduite du changement social et organisationnel dans l'environnement mondial complexe d'aujourd'hui. Cette ressource est essentielle pour les étudiants, les chercheurs et les praticiens qui cherchent à comprendre les applications pratiques des théories de la communication dans des contextes de développement et de stratégie.
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