Sign-In
Cart
L'argumentation publicitaire: Rhétorique de l'éloge et de la persuasion
Paperback
Series: I.com
ISBN13: 9782200278380
Publisher: Armand Colin
Published: Oct 31 2012
Pages: 368
Weight: 0.90
Height: 0.76 Width: 5.32 Depth: 8.47
Language: French
Cette nouvelle édition offre des développements plus étendus et complétés par de nouveaux exemples afin de tenir compte de l'avancée des travaux dans le domaine, de quelques publications récentes et thèses soutenues, de l'évolution actuelle du discours publicitaire.
Jean-Michel ADAM est professeur titulaire de la chaire de linguistique française de l'université de Lausanne.
Marc BONHOMME est professeur de linguistique française à l'université de Berne.
Also from
Adam, Jean-Michel
Textualite Et Intertextualite Des Contes: Perrault, Apulee, La Fontaine, Lheritier...
Adam, Jean-Michel
Heidmann, Ute
Hardcover
Souvent Textes Varient: Génétique, Intertextualité, Édition Et Traduction
Adam, Jean-Michel
Paperback
Le texte descriptif - Poétique historique et linguistique textuelle: Poétique historique et linguistique textuelle
Petitjean, André
Adam, Jean-Michel
Paperback
Also in
General Reference
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
Peculiar Questions and Practical Answers: A Little Book of Whimsy and Wisdom from the Files of the New York Public Library
New York Public Library
Hardcover
Lost in Space: 5,000 Facts for Navigating the Universe
Tyson, Neil Degrasse
Walker, Lindsey Nyx
Hardcover
The New Dark Ages: The Death of Reading and the Dawn of the Post-Literate Society
Marriott, James
Hardcover
The Book of Unusual Knowledge: Big Book of Fascinating Facts & Information Hardcover Gift for Trivia Buffs, Curious Minds, Adults, Dad & Knowledge See
Publications International Ltd
Hardcover
Canning & Preserving: The Techniques, Equipment, and Recipes to Get Started
Harmeling, Michele
Paperback
Floriography: An Illustrated Guide to the Victorian Language of Flowers Volume 1
Roux, Jessica
Hardcover
The New Worst-Case Scenario Survival Handbook: Expert Advice for Extreme Situations
Piven, Joshua
Borgenicht, David
Hardcover
Mushrooms of the Upper Midwest: A Simple Guide to Common Mushrooms
Yerich, Kathy
Marrone, Teresa
Paperback
White Elephant Gifts for Adult: 500 Serial Killers Encyclopedia Facts and Figures
Murdle, K.
Paperback
Within the House of Murdaugh: Amid a Unique Friendship, Blanca and Maggie
Weaver, Mary Frances
Turrubiate-Simpson, Blanca
Paperback
Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool
Oster, Emily
Paperback
The Bookshop: A History of Bookselling from the Dawn of Print to the Twenty-First Century
Pettegree, Andrew
Hardcover
The Modern Guide to Querying Literary Agents: From Rejection to Representation in 8 Steps
McDonald, Patrick
Matesic, Alyssa
Paperback
Magnifica Humanitas: On Safeguarding the Human Person in the Time of Artificial Intelligence
Leo XIV, Pope
Paperback
Save the Cat! Writes a Novel: The Last Book on Novel Writing You'll Ever Need
Brody, Jessica
Paperback
American Sign Language Made Easy for Beginners: A Visual Guide with ASL Signs, Lessons, and Quizzes
Belmontes-Merrell, Travis
Paperback
Chase's Calendar of Events 2027: The Ultimate Go-To Guide for Special Days, Weeks and Months
Chase's, Editors Of
Paperback
Take It from Me: An Agent's Guide to Building a Nonfiction Writing Career from Scratch
Habib, Alia Hanna
Hardcover
The Writing Rope: A Framework for Explicit Writing Instruction in All Subjects
Sedita, Joan
Paperback
The Trusted Advisor: 20th Anniversary Edition
Green, Charles
Maister, David H.
Galford, Robert
Paperback
The Writing Revolution 2.0: A Guide to Advancing Thinking Through Writing in All Subjects and Grades
Wexler, Natalie
Hochman, Judith C.
Paperback
Robert's Rules of Order Newly Revised, 12th Edition
Robert, Henry M., III
Honemann, Daniel H.
Balch, Thomas J.
Paperback
Seberson Method: New Sat(r) Vocabulary Workbook: Over 700 High-Frequency Words to Master
Seberson, Katya
Paperback
French Short Stories: Thirty French Short Stories for Beginners to Improve your French Vocabulary
Moreau, Dylane
Paperback
Freeing the Natural Voice: Imagery and Art in the Practice of Voice and Language (Revised & Expanded)
Linklater, Kristin
Paperback
Read These Banned Books: A Journal and 52-Week Reading Challenge from the American Library Association
American Library Association (ALA)
Paperback
Next Steps in Literacy Instruction: Connecting Assessments to Effective Interventions
Smartt, Susan, PH. D.
Glaser, Deborah, Ed D.
Paperback
Everything I Need to Know I Learned from Dolly Parton: Country Wisdom for Life's Little Challenges
Sharaf, Juliana
Hardcover
The New Lifetime Reading Plan: The Classical Guide to World Literature, Revised and Expanded
Major, John S.
Fadiman, Clifton
Paperback
The Public Domain: Find and Use Free Content for Your Website, Book, App, Music, Video, Art, and More
Secor, Glen
Paperback
The Preparation: How To Become Competent, Confident, and Dangerous
Casey, Doug
Smith, Matt
Smith, Maxim
Hardcover
True Facts That Sound Like Bull$#*t: 500 Insane-But-True Facts That Will Shock and Impress Your Friends 1
Carley, Shane
Paperback
The Reading Strategies Book 2.0: Your Research-Based Guide to Developing Skilled Readers
Serravallo, Jennifer
Paperback
The Essentials of Adolescent Literacy: Integrating Evidence-Based Reading and Writing Instruction in Grades 5-12
Sedita, Joan
Paperback
The Naked Roommate: And 107 Other Issues You Might Run Into in College (Revised and Updated)
Cohen, Harlan
Paperback
Effective Phrases for Performance Appraisals: A Guide to Successful Evaluations
Neal Jr, James E.
Paperback
The Vocabulary Builder Workbook: Simple Lessons and Activities to Teach Yourself Over 1,400 Must-Know Words
Lele, Chris
Magoosh
Paperback
5 Steps to a 5: AP English Language and Composition 2027: Practice AP Tests + AP Content Review + Digital Exams
Murphy, Barbara
Paperback
Elledge's Nontrivial Trivia: The Seriously Enlightening Stories Behind Supposedly Simple Facts
Elledge, Jonn
Paperback
Writing Fiction, Tenth Edition: A Guide to Narrative Craft
Stuckey-French, Elizabeth
Stuckey-French, Ned
Burroway, Janet
Paperback
Stuff Every Adult Should Know: A Pocket-Sized Guide to Grown-Up Know-How, from Taxes to Small Talk
Favreau, Alyssa
Kalb, Alanna
Cohen, Brett
Hardcover
Vanishing Culture: A Report on Our Fragile Cultural Record
Ziskina, Juliya
Freeland, Chris
Messarra, Luca
Paperback
The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
Storr, Will
Paperback
Spelling High School Grades 9-10: Vocabulary and Writing Practice with Interactive Activities
Attard, Natasha
Paperback
The New American Ephemeris for the 21st Century 2000-2100 at Midnight, Michelsen Memorial Edition
Michelsen, Neil F.
Paperback
The Essentials: The Art of Interior Design: A Guide to Furnishing, Decorating, and Styling Your Home
Goebel, Julie
Flemming, Caitlin
Hardcover
Self-Editing for Fiction Writers, Second Edition: How to Edit Yourself Into Print
Browne, Renni
King, Dave
Paperback
The Book For Men Who Have Everything: Unusual Knowledge and Boredom Busters for Intelligent Men
Iq Street
Paperback
180 Days(r) Reading for Fifth Grade, 2nd Edition: Practice, Assess, Diagnose
Kopp, Kathy
Levsey, Dylan
Kopp, Kathleen N.
Paperback
7 Keys to Comprehension: How to Help Your Kids Read It and Get It!
Zimmermann, Susan
Hutchins, Chryse
Paperback
The Best Punctuation Book, Period (Revised Edition): A Comprehensive Guide for Every Writer, Editor, Student, and Businessperson
Casagrande, June
Paperback
How to Survive Being a Grandparent: A Hilarious Guide for Grandmas and Grandads
Freeman, Kate
Hardcover
5 Steps to a 5: AP English Literature and Composition 2027: Practice AP Tests + AP Content Review + Digital Exams
Hartnett, Michael
Paperback
English Made Easy Volume One: A New ESL Approach: Learning English Through Pictures (Free Online Audio)
Koster, Pieter
Crichton, Jonathan
Paperback