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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The feminisation of public relations

The feminisation of public relations

Paperback

General Reference

ISBN10: 363916475X
ISBN13: 9783639164756
Publisher: Blues Kids Of Amer
Published: Jun 10 2009
Pages: 304
Weight: 0.99
Height: 0.68 Width: 6.00 Depth: 9.00
Language: English
There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.

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