Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Factors contributing to customer satisfaction during the initial stages of a business relationship

Factors contributing to customer satisfaction during the initial stages of a business relationship

Kocher, Jonas

Paperback

Accounting

ISBN10: 6209900992
ISBN13: 9786209900990
Publisher: Our Knowledge Publishing
Published: Apr 22 2026
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: English
Customer satisfaction is a key factor in sustainable business success. This thesis examines the issue of assessing customers' levels of satisfaction during the consultation process, even though customer satisfaction, strictly speaking, is a post-purchase phenomenon. First, the foundations are laid regarding the subject areas of services and customer satisfaction. This is followed by an examination of the most important customer satisfaction models and a subsequent comparison of these models. Based on these findings, a questionnaire is developed which offers consultants at financial services companies the opportunity to gain insight into the customer's current level of satisfaction during the consultation itself - that is, during the customer acquisition process.

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