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Entitled Opinions: Doxa After Digitality
Paperback
Series: Rhetoric and Digitality
General ReferenceGeneral Political Science
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ISBN13: 9780817361419
Publisher: University Alabama Press
Published: Apr 30 2024
Pages: 240
Weight: 0.75
Height: 0.79 Width: 5.98 Depth: 8.90
Language: English
A rigorous redefinition of opinion--doxa--as an emergent, relational force shaped by digital infrastructures and rhetorical entanglements.
Many urgent contemporary issues--from demagoguery to white ethno-nationalism--compel us to consider opinions seriously. Yet while clichés like he tells it like it is and newer imperatives such as #BlackLivesMatter seem straightforward, haptics, emoji, and like buttons belie unexamined collective assumptions about how opinions in the digital realm function.
Caddie Alford illuminates this function by deploying the ancient Greek term for opinions: doxa. Doxa translates to opinion, but the term can also signal seemingness and expectations. Doxa's capacious meanings reveal opinions to be more than static or monolithic: With doxa, opinions become emergent, dynamic, relational, and pluralistic.
Masterfully combining rhetorical frameworks as well as scholarship on opinions and digital media entanglements, Alford puts opinions into conversation with such case studies as algorithms, infrastructure, digital illiteracy, virality, and activism. She shows how doxa reveals gradations of opinions, from more reputable to less reputable. She demonstrates that these gradations are multifaceted and susceptible to interventions.
Entitled Opinions sheds much of the baggage associated with opinions while opening up more fertile pathways of inquiry. In a world that says, don't read the comments, this book reads the comments, taking seriously content that could be easily dismissed otherwise and alchemizing judgments into implications.
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