Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Entertainment-Education: A Communication Strategy for Social Change

Entertainment-Education: A Communication Strategy for Social Change

Rogers, Everett
Singhal, Arvind

Paperback

Series: Routledge Communication

General ReferenceGeneral Sociology

ISBN10: 0805833501
ISBN13: 9780805833508
Publisher: Routledge
Published: Jul 1 1999
Pages: 280
Weight: 0.85
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

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