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Effective Graphic Design
Paperback
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ISBN10: 019087791X
ISBN13: 9780190877910
Publisher: Oxford University Press
Published: Jan 31 2020
Pages: 240
Weight: 1.40
Height: 0.50 Width: 8.70 Depth: 10.90
Language: English
ISBN13: 9780190877910
Publisher: Oxford University Press
Published: Jan 31 2020
Pages: 240
Weight: 1.40
Height: 0.50 Width: 8.70 Depth: 10.90
Language: English
Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a before and an after version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.
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