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612-822-4611
Excellence in Sales: Optimising Customer and Sales Management

Excellence in Sales: Optimising Customer and Sales Management

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 3834910066
ISBN13: 9783834910066
Publisher: Gabler Verlag
Published: Dec 11 2008
Pages: 233
Weight: 1.01
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
Excellence in Sales presents an integrated management approach for professional sales organisations. Based on a worldwide survey of 747 companies in 14 countries, the authors analyse best and worst practices in sales and customer management. True excellence in sales relies on a set of levers which are explained systematically and in detail. Case studies provide an additional understanding of these levers. Numerous recommendations for implementation show how to improve the overall performance of companies.

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