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Event Experience
Paperback
Publisher: Maksim Godovykh
Published: Nov 23 2024
Pages: 228
Weight: 0.75
Height: 0.52 Width: 6.00 Depth: 9.00
Language: English
Event Experience offers a thorough exploration of how to create, assess, and enhance event experiences. The book covers key aspects including the cognitive, emotional, sensory, and behavioral dimensions that shape how attendees interact with events. It provides insights into understanding what attendees expect and want, how to measure their satisfaction and loyalty, and how to effectively use both qualitative and quantitative methods for gathering data.
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