Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Employees and Internal Social Media: The Voice of Coworkers in an Organization

Employees and Internal Social Media: The Voice of Coworkers in an Organization

Madsen, Vibeke Thøis

Paperback

Series: Routledge Research in Public Relations

Business GeneralMarketingGeneral Reference

ISBN10: 1032939249
ISBN13: 9781032939247
Publisher: Routledge
Published: Aug 26 2026
Pages: 138
Weight: 0.39
Height: 0.32 Width: 5.50 Depth: 8.50
Language: English

This book explores the benefits and challenges of employees communicating on internal social media (ISM) and how employee communication can develop and construct an organisation.

Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.

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