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Electronic Marketing and the Consumer
Paperback
ISBN13: 9780761910701
Publisher: Sage Publications, Inc
Published: May 6 1997
Pages: 208
Weight: 0.76
Height: 0.50 Width: 5.95 Depth: 9.04
Language: English
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and smart cards'.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
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