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Digital Media Effects

Digital Media Effects

Paperback

General ReferenceGeneral Sociology

ISBN10: 1538141019
ISBN13: 9781538141014
Publisher: Rowman & Littlefield Publishers
Published: Jan 20 2021
Pages: 264
Weight: 1.02
Height: 0.55 Width: 7.00 Depth: 10.00
Language: English

People have always depended on the mass media for information and entertainment. With mobile devices and easy access to the internet, people are now in constant connection with an ever growing source of information and entertainment and they contribute their own content to those sources through social media.

As their media usage shifts towards digital media with their immediacy, interactivity, and intrusiveness, the way media affects people has fundamentally changed. Digital Media Effects focuses on those changes in media effects. While the author acknowledges the findings from the very large literature of effects from exposure to traditional media. Expanding from traditional media effects studies, this book focuses attention on the kinds of effects that have arisen in the new digital age.

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