Sign-In
Cart
Designing with Colour: The Use of Gradients in Graphic Design
Hardcover
Art Criticism & TheoryColorGraphic Design
Publisher Price: $45.00
Please select the version of book you would like to purchase.
ISBN10: 8410650088
ISBN13: 9788410650084
Publisher: Hoaki
Published: Nov 18 2025
Pages: 256
Language: English
ISBN13: 9788410650084
Publisher: Hoaki
Published: Nov 18 2025
Pages: 256
Language: English
A graphic reference work by best-selling author Wang Shaoqiang for both design students and professionals, this book about colour gradient usage will help readers learn how to harness the potential of different colour combinations and acquire the essential knowledge needed to master the art of gradient design.
Gradient design, which uses the gradual transition between colours to create a sense of depth and evoke emotional reactions from an audience, has always been a dynamic and expressive element in graphic design. This colour design book by author and editor Amy Guanghui Niu collects essential knowledge and inspiration for mastering the art of colour blending. Intended for both design students and professionals, it shows readers how effective colour gradient usage can influence perception and the emotions, given that colours have the power to evoke feelings, create a unique personality, and separate a product or a brand from its competitors. A handy graphic reference work that explores such aspects of colours as hue, saturation, and value, the book will help readers learn how to harness the potential of different colour fusions. Readers will also acquire a solid understanding of the colour wheel theory and use, which will assist them in making informed colour choices regarding visual impact and legibility and creating powerful designs that effectively express the symbolic associations and psychological effects of colours, so crucial for designers in transmitting their intended messages. The book also contains interviews with cutting-edge design studios and design projects with various colour combinations as best practice examples of gradient design. Combining theoretical knowledge with practical inspiration, it will serve as a one-of-a-kind point of reference to help breathe life and colour into your design projects.
Also in
Graphic Design
The Mindfulness Coloring Book: Relaxing, Anti-Stress Nature Patterns and Soothing Designs
Farrarons, Emma
Paperback
$9.45
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
$49.46
The Mindfulness Patterns Coloring Book: Anti-Stress Adult Coloring & How to Draw Soothing Patterns
Martín, Mario
Paperback
$9.45
Graphic Design: The New Basics (Second Edition, Revised and Expanded)
Lupton, Ellen
Phillips, Jennifer Cole
Paperback
$33.25
Graphic Design Play Book: An Exploration of Visual Thinking (Logo, Typography, Website, Poster, Web, and Creative Design)
Seggio, Barbara
Cure, Sophie
Paperback
$18.99
Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet
Holden, Kritina
Butler, Jill
Lidwell, William
Paperback
$38.00
The Mindfulness Journeys Coloring Book: Get Lost in an Adult Coloring Adventure
Martín, Mario
Paperback
$9.45
The Outdoor Archive: The Ultimate Collection of Adventure & Sporting Graphics, Illustrations and Gear
Anderson, Chase
Pumphrey, Clint
Hardcover
$61.75
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Meyerson, Rob
Wheeler, Alina
Hardcover
$51.25
Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ
Campbell, Andy
Hardcover
$25.65
The Art of Direction: Personal Perspectives on the Path to Creative Leadership
Wanga, Vincent
Paperback
$29.99
Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References
Caldas, Sara
Paperback
$28.45
The Mindfulness Doodles Coloring Book: Adult Coloring and Doodling to Unwind and Relax
Martín, Mario
Paperback
$9.45
Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
$47.45
Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Bokhua, George
Hardcover
$38.00
"That Sh*t Will Never Sell!": The Story of the Men Who Sold The World What it Didn't Know it Wanted. Again and Again
Gluckman, David
Paperback
$22.49
Package Design Workbook: The Art and Science of Successful Packaging
Silva, John
Dupuis, Steven
Paperback
$34.99
1.6v Stardew Valley Gaming Guide, Planner, and Checklist: Softcover Edition
Studios, Yellowroom
Paperback
$50.55
Fabric of the Game: The Stories Behind the Nhl's Names, Logos, and Uniforms
Creamer, Chris
Radom, Todd
Hardcover
$28.49
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Slade-Brooking, Catharine
Paperback
$28.49
Visual Communication Design: An Introduction to Design Concepts in Everyday Experience
Davis, Meredith
Hunt, Jamer
Paperback
$42.70
Universal Methods of Ethical Design: 100 Ways to Become More Ethically Aware, Responsible, and Active in Your Design Work
Gray, Colin
Chivukula, Sai Shruthi
Hardcover
$38.00
The Abc's of Triangle Square Circle: The Bauhaus and Design Theory
Miller, J. Abbott
Lupton, Ellen
Hardcover
$28.45
The Look of the Book: Jackets, Covers, and Art at the Edges of Literature
Mendelsund, Peter
Alworth, David J.
Hardcover
From $24.99
Positioning for Advantage: Techniques and Strategies to Grow Brand Value
Whitler, Kimberly A.
Hardcover
$28.45
Universal Principles of Color: 100 Key Concepts for Understanding, Analyzing, and Working with Color
Maggio, Maggie
Westland, Stephen
Hardcover
$38.00
Vintage Graphic Design: Type, Typography, Monograms & Decorative Design from the Late 19th & Early 20th Centuries
Fili, Louise
Heller, Steven
Paperback
$23.74
Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop
Samara, Timothy
Paperback
$38.00
Modern Americanness: The New Graphic Design in the United States 1890-1940
Long, Christopher
Hardcover
$71.25
The Language of Graphic Design Revised and Updated: An Illustrated Handbook for Understanding Fundamental Design Principles
Poulin, Richard
Paperback
$52.80
Art Therapy for Every Day: 365 Tools & Exercises to Help You Create, Heal & Grow
Paredes, Nadia
Paperback
$23.74
Universal Principles of Storytelling for Designers: 100 Key Concepts for Bringing Good Ideas to Life
Sandler, Lyle H.
Hardcover
$38.00
Library Signage and Wayfinding Design: Communicating Effectively with Your Users
Polger, Mark Aaron
Paperback
$82.49
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Geyrhalter, Fabian
Paperback
$31.19
Editing by Design: The Classic Guide to Word-And-Picture Communication for Art Directors, Editors, Designers, and Students
White, Jan V.
White, Alex W.
Paperback
$33.25
Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design
Sherin, Aaris
Paperback
$33.24
Where the Animals Go: Tracking Wildlife with Technology in 50 Maps and Graphics
Uberti, Oliver
Cheshire, James
Hardcover
$37.95
Canva Cookbook: Unlock the full potential of Canva with practical recipes for creating stunning visuals effortlessly
Tulissi, Barbara
Paperback
$37.49
Fashion Draping Techniques Vol.1: A Step-By-Step Basic Course. Dresses, Collars, Drapes, Knots, Basic and Raglan Sleeves
Attardi, Danilo
Paperback
$33.20
Illuminating Stained Glass: Creativity, Conservation and Craft at Barley Studio
Whittaker, Helen
MacDonald, Juliette
Barley, Keith
Hardcover
$47.49