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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Hardcover

Series: Routledge Communication

AccountingGeneral ReferenceGeneral Psychology

ISBN10: 1041125623
ISBN13: 9781041125624
Publisher: Routledge
Published: Oct 7 2026
Pages: 498
Weight: 2.42
Height: 1.13 Width: 7.00 Depth: 10.00
Language: English

Accessibly written and research-informed, the ninth edition of this important text offers readers a comprehensive view of persuasion, attitudes, and influence. It is ideal for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.

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