Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Discursive Ideologies: Reading Western Rhetoric

Discursive Ideologies: Reading Western Rhetoric

Knoblauch, C. H.

Paperback

General ReferenceWriting Instruction

ISBN10: 0874219353
ISBN13: 9780874219357
Publisher: Utah State University Press
Published: Aug 15 2014
Pages: 231
Weight: 0.75
Height: 0.63 Width: 6.01 Depth: 9.14
Language: English

In Discursive Ideologies, C. H. Knoblauch argues that European rhetorical theory comprises several distinct and fundamentally opposed traditions of discourse. Writing accessibly for the upper division student, Knoblauch resists the conventional narrative of a unified Western rhetorical tradition. He identifies deep ideological and epistemological differences that exist among strands of Western thought and that are based in divergent grounds of meaningfulness. These conflicts underlie and influence current discourse about vital public issues.

Knoblauch considers six stories about the meaning of meaning in an attempt to answer the question, what encourages us to believe that language acts are meaningful? Six distinctive ideologies of Western rhetoric emerge: magical rhetoric, ontological rhetoric, objectivist rhetoric, expressivist rhetoric, sociological rhetoric, and deconstructive rhetoric. He explores the nature of language and the important role these rhetorics play in the discourses that matter most to people, such as religion, education, public policy, science, law, and history.

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