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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

Hardcover

Series: Studies for the Society for the Social History of Medicine

Business GeneralMedical ReferenceGeneral World History

ISBN10: 1848935595
ISBN13: 9781848935594
Publisher: Routledge
Published: Mar 1 2015
Pages: 284
Weight: 1.28
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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