Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real

Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real

Baysha, Olga

Paperback

Series: Routledge Focus on Communication Studies

General ReferenceAnthropologyGeneral Political Science

ISBN10: 103213285X
ISBN13: 9781032132853
Publisher: Routledge
Published: Sep 25 2023
Pages: 130
Weight: 0.38
Height: 0.30 Width: 5.50 Depth: 8.50
Language: English

This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show.

Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the populist explosion of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, the book demonstrates not only how the populist explosion can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky.

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