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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Decoding Women's Magazines: From Mademoiselle to Ms.

Decoding Women's Magazines: From Mademoiselle to Ms.

Paperback

Series: From Mademoiselle to MS

Business of WritingGeneral ReferenceGeneral Gender Studies

ISBN10: 0333535901
ISBN13: 9780333535905
Publisher: Macmillan Pub Co
Published: Oct 27 1992
Pages: 341
Weight: 0.99
Height: 0.79 Width: 5.50 Depth: 8.50
Language: English
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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