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Deceptive Advertising: Behavioral Study of A Legal Concept
Paperback
Series: Routledge Communication
General ReferenceGeneral LawGeneral Sociology
ISBN13: 9781138990623
Publisher: Routledge
Published: Jan 20 2016
Pages: 260
Weight: 0.78
Height: 0.55 Width: 6.00 Depth: 9.00
Language: English
2) a theory of how consumers process deceptive information
3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
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