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Crisis Communication Cases from Asia: A Cultural Approach
Hardcover
Business GeneralMarketingGeneral Reference
ISBN13: 9781032533896
Publisher: Routledge
Published: Oct 4 2024
Pages: 20
Weight: 1.05
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.
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Sriramesh, Krishnamurthy
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