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Crisis Communication Cases from Asia: A Cultural Approach
Paperback
Business GeneralMarketingGeneral Reference
ISBN13: 9781032533889
Publisher: Routledge
Published: Oct 4 2024
Pages: 20
Weight: 0.68
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved.
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Sriramesh, Krishnamurthy
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