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Communication in Development

Communication in Development

Hardcover

Series: Communication and Information Science

EconomicsGeneral Reference

ISBN10: 0893916412
ISBN13: 9780893916411
Publisher: Praeger
Published: Jan 1 1991
Pages: 368
Weight: 1.52
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Until the past decade, development experts shared a conception of how to facilitate development in the Third World countries of Latin America, Africa, and Asia. One essential factor in this paradigm was the role of mass media communication. The media were expected to convey useful information from government development programs to their intended audiences. This dominant paradigm of mainly one-way communication flows did not lead to widespread development in the Third World. Instead, scholars and development planners began to search for alternative models of development and for other conceptions of development communication.

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