Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Communication Impact: Designing Research That Matters

Communication Impact: Designing Research That Matters

Anderson, Traci L.
Anyaegbunam, Chike
Priest, Susanna Hornig

Hardcover

General Reference

ISBN10: 0742530981
ISBN13: 9780742530980
Publisher: Rowman & Littlefield Publishers
Published: Jan 7 2005
Pages: 278
Weight: 0.82
Height: 0.61 Width: 6.72 Depth: 9.04
Language: English
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

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