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Cableviewing

Cableviewing

Paperback

Series: Communication and Information Science

Business GeneralGeneral ReferenceTechnology & Engineering

ISBN10: 0893914673
ISBN13: 9780893914677
Publisher: Praeger
Published: Jan 1 1988
Pages: 340
Weight: 1.05
Height: 0.71 Width: 6.14 Depth: 9.21
Language: English
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

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