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Crisis Response Advertising: Insights and Implications from COVID-19
Paperback
AccountingMarketingGeneral Reference
ISBN13: 9781032288895
Publisher: Routledge
Published: Jul 31 2023
Pages: 204
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: English
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.
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