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Crisis Communications: A Casebook Approach
Hardcover
Series: Routledge Communication
Business GeneralMarketingGeneral Reference
ISBN13: 9780367894566
Publisher: Routledge
Published: Jun 20 2024
Pages: 380
Weight: 1.53
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English
Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
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