Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Crisis Communication Case Studies on COVID-19: Multidimensional Perspectives and Applications

Crisis Communication Case Studies on COVID-19: Multidimensional Perspectives and Applications

Perreault, Mildred
Smith-Frigerio, Sarah

Paperback

Series: Aejmc - Peter Lang Scholarsourcing, Book 9

MarketingGeneral ReferenceBusiness of Art

ISBN10: 1433192225
ISBN13: 9781433192227
Publisher: Peter Lang Inc., International Academic Publi
Published: Apr 16 2024
Pages: 398
Weight: 1.21
Height: 0.85 Width: 6.00 Depth: 9.00
Language: English

This edited volume employs a case study approach to examine communication surrounding the first two years of the COVID-19 pandemic. The text is accessible to upper-level undergraduates and graduate students, while also useful for scholars' teaching and research. The chapters are written by a diverse group of scholars and experts in a wide-array of communication contexts-from public relations and advertising to health, organizational, and political communication, and beyond. The chapters focus on the many ways professionals and laypersons employed crisis communication. This text is valuable in that it includes perspectives on crisis communication in the initial onset, crisis mitigation and long-term recovery stages of the crisis communication cycle. Examining a crisis in the mitigation and long-term recovery stages provides a lens into the process of crisis messaging and sensemaking. These case studies provide context not only for how professionals and laypersons handled COVID-19, but also how to approach other long-term, or prolonged, crises in the future.

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