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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis

Corporate Identity and Crisis Response Strategies: Challenges and Opportunities of Communication in Times of Crisis

Bloch, Olga

Paperback

General ReferenceGeneral PsychologyGeneral Sociology

ISBN10: 3658062215
ISBN13: 9783658062217
Publisher: Springer vs
Published: Jun 23 2014
Pages: 301
Weight: 0.85
Height: 0.68 Width: 5.83 Depth: 8.27
Language: English
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies' crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation's communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010.

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