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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
Hardcover
Series: Routledge Studies in Marketing
Investing & FinanceMedical ReferenceBiology
ISBN13: 9781032269009
Publisher: Routledge
Published: Oct 6 2022
Pages: 336
Weight: 1.49
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
1 different editions
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Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
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