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Consumer Engagement in the Cultural Sector: Museums and Science Centres
Hardcover
Series: Routledge Studies in Central and Eastern European Business and Economics
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781032909912
Publisher: Routledge
Published: Mar 31 2025
Pages: 312
Weight: 1.38
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.
1 different editions
Also available
Consumer Engagement in the Cultural Sector: Museums and Science Centres
Kosiada-Sylburska, Magdalena
Bryla, Pawel
Paperback
Also from
Kosiada-Sylburska, Magdalena
Consumer Engagement in the Cultural Sector: Museums and Science Centres
Kosiada-Sylburska, Magdalena
Bryla, Pawel
Paperback
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