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Consumer Behaviour: South African Psychology and Marketing Applications

Consumer Behaviour: South African Psychology and Marketing Applications

Paperback

Medical Reference

ISBN10: 0190412429
ISBN13: 9780190412425
Publisher: Oxford Univ Pr
Published: Mar 26 2020
Pages: 416
Weight: 1.45
Height: 0.90 Width: 6.40 Depth: 9.10
Language: English
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.

The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

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Medical Reference