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Comparing Charismatic Leaders' Communication Styles: A Study of Presidents Barack Obama and Donald Trump
Hardcover
Series: Routledge Focus on Communication Studies
ManagementMarketingGeneral Reference
ISBN13: 9781032613024
Publisher: Routledge
Published: Aug 28 2024
Pages: 92
Weight: 0.59
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.
The book identifies each leader's charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.
This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.
1 different editions
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Comparing Charismatic Leaders' Communication Styles: A Study of Presidents Barack Obama and Donald Trump
McMahon, Tim P.
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