Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Commodification of Personal Genetic Data by DTC Genetic Testing Companies. The leading company "AncestryDNA"

Commodification of Personal Genetic Data by DTC Genetic Testing Companies. The leading company "AncestryDNA"

Anonym

Paperback

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ISBN10: 3346542564
ISBN13: 9783346542564
Publisher: Grin Verlag
Published: Dec 23 2021
Pages: 32
Weight: 0.12
Height: 0.08 Width: 5.83 Depth: 8.27
Language: English
Bachelor Thesis from the year 2021 in the subject Communications - Research, Studies, Enquiries, grade: 95/100, University of Haifa, course: Communication technologies in everyday life, language: English, abstract: This study will focus on one of the leading companies in the DTC genealogy genetic testing industry - AncestryDNA - and aims to examine the ways in which AncestryDNA frames the concept of human ancestry and the cultural, social, and psychological meanings it associates it with. The author argues that AncestryDNA frames ancestry as s treasure trove full of information about an individual's ancestral lineage by blurring the limitations of DNA testing, along with the portrayal of ancestry as a crucial part in self-realization, building one's identity (discovering oneself), and achieving a sense of belonging to a group. Due to scientific progressions made in genetic data collection and analysis in the last two decades, genetic testing has become more affordable and increasingly available. This fact has contributed to the emergence of a new privatized, capitalist and internet-based form of direct-to-consumer (DTC) genetic testing services. DTC genetic tests have been rapidly gaining popularity over the last few years with several millions' genetic data already collected in DTC companies' commercial data bases. This study will focus on DTC companies that offer genetic tests for genealogy and ancestry due to the popular surge in purchases of genealogy DTC DNA tests during the last few years. According to an article published in The MIT Technology Review Journal on February 11, 2019, approximately 26 million individuals in The United States alone, have purchased and taken a genealogy genetic test from a DTC genetic testing company by the year 2019. The public interest in DNA as an informative tool regarding health, ancestry and more, is attributed, according to the article, to the heavy TV and online marketing by DTC genetic companies that have led to a re

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