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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cognitive Neural Mechanism of Semantic Rhetoric

Cognitive Neural Mechanism of Semantic Rhetoric

Liao, Qiaoyun
Meng, Lijun

Paperback

Series: China Perspectives

General ReferenceLinguistics

ISBN10: 1032361018
ISBN13: 9781032361017
Publisher: Routledge
Published: May 27 2024
Pages: 328
Weight: 0.96
Height: 0.65 Width: 6.14 Depth: 9.21
Language: English

This book is a necessary supplement to the theoretical exploration into semantic rhetoric, particularly a breakthrough in the study of the relationship between the source domain and target domain involved in the construction of semantic rhetorical discourse.

The study focuses on rhetorical expressions constructed by means of semantic variation or deviation of concepts. Based on the holistic cognitive pragmatic model and the framework of impartment and inheritance of connotation and denotation, this book constructs a new framework, the Annotation-Denotation Relevance-Inheritance Model (ADRIM) to explain the construing of semantic rhetoric. Besides, rooted in the Index Hypothesis Theory and the research paradigm of affordance derivation in language comprehension, three ERP experiments on metaphor, irony, and pun, are conducted to demonstrate the psychological reality that people activate possible feature extraction in the process of understanding semantic rhetoric. With those sample analyses and experiments, the feasibility and operability of ADRIM are proved. The book unfolds a combined approach of speculative research and empirical research, and can provide a new methodological alternative for semantic rhetorical studies in different languages.

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