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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication

Coca-Cola's Marketing Strategy: An Analysis of Price, Product and Communication

Anders, Julia

Paperback

ManagementGeneral Reference

ISBN10: 3656495270
ISBN13: 9783656495277
Publisher: Grin Verlag
Published: Sep 12 2013
Pages: 60
Weight: 0.20
Height: 0.14 Width: 5.83 Depth: 8.27
Language: English
Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world's biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca-Cola connects with its audience and customers in a way that other companies don't do. This report provides information about Coca-Cola's Marketing Strategy and analyzes its communication, product and price policy.

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