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The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

Paperback

Health GeneralGeneral ReferenceGeneral Sociology

ISBN10: 0803977034
ISBN13: 9780803977037
Publisher: Sage Publications Ltd
Published: Mar 23 1998
Pages: 256
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
This book examines mass media representations of AIDS from their inception through to their impact on public understandings. Rejecting approaches which focus only on ownership, discourse or audience reception, the authors examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

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