Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

Miller, David
Kitzinger, Jenny
Beharrell, Peter

Paperback

Health GeneralGeneral ReferenceGeneral Sociology

ISBN10: 0803977034
ISBN13: 9780803977037
Publisher: Sage Publications Ltd
Published: Mar 23 1998
Pages: 256
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
The Circuit of Mass Communication moves beyond the narrow focus of recent work in media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches that focus only on production, discourse, or audience reception, this new volume examines promotional strategies, government advertising, media production, representation, and audience responses as well as broader impacts on policy, culture, and society. Using a detailed analysis of the struggle over representation during the AIDS crisis, the authors reveal the power of media to influence public opinion and the complex interaction between media coverage audience responses, and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences, and moral panics that will be of value to media students, sociologists, and social policy and health specialists.

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