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Catching Up: AI Confidence for Legal BD & Marketing
Paperback
Series: Catching Up: AI Confidence
Publisher: Independently Published
Published: Jun 5 2026
Pages: 68
Weight: 0.17
Height: 0.16 Width: 5.00 Depth: 8.00
Language: English
If you work in business development (BD) or marketing in a UK law firm and are being asked to drive revenue, show commercial impact and support AI adoption - while still running pitches and managing a full workload - this practical, one-hour workshop in a book is for you.
Catching Up: AI Confidence for Legal BD & Marketing is for BD managers, marketing professionals and firm-wide BD directors who want to use AI purposefully: not as a buzzword, but as a practical tool for pitches, proposals, client intelligence, thought leadership and relationship management.
No technical background required. No expectation of a big in-house tech team. No hype about tools that promise everything.
What's insideSeven short chapters, each with a practical exercise built around real legal BD and marketing work, plus a full prompt library and reference guide. You will learn:
- Why most UK law firm AI investment is generating no measurable BD ROI - and what that means for your function
- What generative AI is and how it applies specifically to BD and marketing
- Ten BD and marketing use cases ordered by commercial impact and partner credibility, from client briefings and cross-sell preparation to thought leadership, pitch introductions and RFP responses
- A five-part prompt formula applied to legal BD tasks
- How to use AI to build partner credibility and shift from reactive to proactive commercial intelligence
- How to use AI responsibly in a legal context: SRA considerations, client instructions and firm data policies
- A complete prompt library for pitches, proposals, client intelligence, thought leadership, directory submissions and more.
Who it's for
BD and marketing professionals in UK law firms at any level - from coordinators building skills to BD directors shaping firm-wide capability - who want a practical, honest guide to using AI in ways that demonstrably improve commercial outcomes.
This edition draws on the Passle Cross-Selling & AI in Legal Marketing Survey 2025, the Actionstep UK Midsize Law Firm Priorities Report 2026, the Thomson Reuters Institute's AI research and Wolters Kluwer's Future Ready Lawyer Survey 2026.
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