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Case Studies on Pandemic and Epidemic Communication Campaigns: From the 1918 Influenza to COVID-19

Case Studies on Pandemic and Epidemic Communication Campaigns: From the 1918 Influenza to COVID-19

Hardcover

MarketingMedical ReferenceGeneral Reference

ISBN10: 1032561998
ISBN13: 9781032561998
Publisher: Routledge
Published: Mar 4 2026
Pages: 368
Weight: 1.52
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English

Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across twelve major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sector.

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