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Campaign Communication and Political Marketing
Paperback
General ReferenceGeneral Political Science
ISBN13: 9781444332353
Publisher: John Wiley & Sons
Published: Apr 29 2011
Pages: 288
Weight: 1.10
Height: 0.60 Width: 6.60 Depth: 9.60
Language: English
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
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