Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

Miles, Josh
Zweig, Mark

Paperback

MarketingGeneral SociologyGraphic Design

ISBN10: 0983330743
ISBN13: 9780983330745
Publisher: Cmi Books
Published: Jun 6 2012
Pages: 268
Weight: 0.80
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!

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