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Behavioural Economics for Business: How the Insights of Behavioural Economics Can Transform Your Business
Paperback
Publisher Price: $12.95
ISBN13: 9780992513566
Publisher: Neuropwer Group Pty Ltd
Published: Feb 23 2016
Pages: 152
Weight: 0.36
Height: 0.33 Width: 5.25 Depth: 8.00
Language: English
Every day, people around the world - consumers, employees and leaders - make profoundly irrational decisions, often to the detriment of themselves and others. Why? For the past three decades, behavioural economists have worked to answer this question. The result is an elegant framework that finally explains the logic behind the apparent madness and, more importantly, provides practical tools to help better manage our own and other's decision-making.
From performance management, ethical marketing and risk through to market testing, the insights in this book will increase your awareness of how cognitive bias drives decision-making, and show you how you, as a leader, can respond and drive improved results in your organisation.
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