Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Applied Public Relations: Cases in Stakeholder Management

Applied Public Relations: Cases in Stakeholder Management

Richardson, Kathy Brittain
Hinton, Marcie

Hardcover

Series: Routledge Communication

MarketingGeneral ReferenceWriting Instruction

ISBN10: 0415526582
ISBN13: 9780415526586
Publisher: Routledge
Published: Apr 13 2015
Pages: 258
Weight: 1.05
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups.

Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.

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